How many of the 3.5 billion online searches reveal your law practice? Are you easily found on the first page or lost deep down in search results?
Search Engine Optimization is an organic way to make your law firm rank higher in search results. Search Engine Optimization, abbreviated as SEO, allows you to do this without paying for advertising.
Search Engine Optimization is a means of enhancing your law practice's website and legal business listing content. Google and other search engines then consider this digital content when determining the display order of sites in the search results.
Most web-users won't go through multiple search result pages before choosing a lawyer. But this isn't the only reason you want your law practice found on the first page of the search results. Additionally, law practices found within the first few search results are perceived to be of the highest quality.
Now let's drive this idea home.
Google reports that 70% of attention is paid to the top five search results. Even more amazing is that 75% of these top five results can lead to an in-person meeting within 24hrs, especially if found using a mobile device.
Here's an example. A person is looking for legal assistance. Your practice appears in the top five results when they search online. To confirm that your law practice meets their needs, the person selects your website. Then they research your practice and verify its reputation. And finally, they enter your address in their GPS and then head to your office.
Can your law practice answer these questions with a YES?
Search Engine Optimization is a great approach to make your law practice findable to prospective clients.